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We Actively Avoid Information That Can Help Us

Harvard Business Review |

Emily Ho of Northwestern University and two coresearchers asked more than 2,300 survey participants whether they would like to get various kinds of information that could be useful to them, including how their retirement accounts stacked up against their peers’, what listeners thought of a speech they’d recently given, and how coworkers rated their strengths and weaknesses. 

The team found that the respondents opted out 32% of the time, on average. The conclusion: We actively avoid information that can help us.