The 74 Million |
Authors: Carly Robinson is a postdoctoral research associate at Brown University’s Annenberg Institute for School Reform. Todd Rogers is a professor of public policy at the Harvard Kennedy School.
Robinson & Rogers’ research examines the psychology of effective school-to-parent communication. Schools’ messages reach more families when they are mindful of parents’ limited time and attention.
So, use fewer words and cut nonessential content.
Robinson & Rogers: Write Less to Say More — How Schools Can Communicate More Effectively With Families
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Their conclusions are based on research the two conducted on reducing student absenteeism with specific types of communication to parents. Take a look at “Reducing Student Absenteeism in the Early Grades by Targeting Parental Beliefs” – American Education Research Journal.